Aisa N. Houser
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MooShine

Overview  

This is a Startup Food Truck that travels around the state of Louisiana. The food truck sells burgers that have both beef and pork in the patties. Its main attraction, though, is its homemade Moonshine. It makes several concoctions ranging from the original flavor to many dessert-like options for all customers to enjoy.

Problem 

The Food Truck is a Startup without a name for itself or any sort of branding system.

Solution

This Food Truck needs a name and logo design that has some ties to the history of moonshine and the food that the truck sells. Also, designing the food truck to match the brand.


Process


Roughs


Logo

Combining the sound a cow makes with moonshine is how the name for the food truck came about. It was a simple, catchy way to combine the words that includes both items the truck serves.

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Color Palette

 


Typography

Rockwell was pick for the fact that in it history it was used a lot in America in the 1920, around the prohibition time when moonshine was invented. The typeface is modified a little with the logo though, since it been round out on the ends to match the rounded out appearance of the logo image.  Myriad Pro is used for any body text, scene it complement well with Rockwell. 


Stationery 

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Food Truck


Menu

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Merchandise 


Template from Creative Market and Graphic Burger